Want to get an edge in the online marketplace? The first piece of social media real estate to develop is your blog. Post at least once a week, and you’ll increase traffic tremendously!
“But I’m not a writer!” or, “I have no idea what to write about!” Keep in mind that blogs are not essays; the more visuals (pictures, videos, lists) the better. Thus, the tedious treadmill of creative composition many of us learned to loathe in school is a non-factor.
Blog-able topics are infinite; you can wander as far from the box or beaten trail as you care to roam. The key is that you add value for your readers. Inform them, inspire them, amuse them, uplift them. Organize information into categories so people can easily find what they’re interested in. People are busy and usually limit browsing to compelling content only—so you want to have a blog that’s well-written, highly original, and fun to read. This is a great opportunity to give your brand a heaping scoop of personality!
If you’re just getting started, three popular blogging sites are WordPress, Tumblr, and Blogger. Feel around and see which platform suits your style. Then create a laundry list of possible posts, and plan several months in advance. You’ll find that ideas for posts come more easily when you don’t have a cloud of pressurized procrastination looming overhead.
A good blog takes time, effort, and creativity. Brighter Copywriter supports you from top to bottom: from complete campaign design and management to the occasional proofreading.
BLOG BENEFITS AT-A-GLANCE
– Improves SEO
– Increases website traffic
– Expands brand awareness
– Establishes thought leadership
– Supports media attention
– Improves writing skills
– Motivates content creation
– Builds credibility
– Enhances creativity
– Amplifies social media campaigns
– Extends E-mail marketing reach
– Allows for customization