When it comes to marketing, nothing is more powerful than word of mouth. And nowadays, with social media networking sites at the foreground of communication, word of mouth has never been louder, or faster! A recent study shows that 70% of consumers trust brand recommendations from friends on social networks. With a well-developed social media marketing strategy, taking your message to the masses is easier than ever. Yet with millions of businesses online, how do you make yourself stand out from the crowd?
Effective social media networking is an art form that, when mastered, brings product awareness, customer loyalty, and business growth. It offers unlimited free advertising while providing a potent platform to educate, engage, empower, and enroll the community in positive action.
Here are some points to keep in mind when considering your approach with social giants such as Facebook, Twitter, and Google+.
- Social media networking should be a company-wide job. When everyone on your team is involved, you increase your communication range exponentially. Encourage comments, questions, feedback, and picture sharing.
- Find out what customers think about your products and services. This will help forge the path of your social landscaping, providing hints at how you can best attract attention. Listen to the buzz. Address specific needs.
- Choose your words with care, as you’re making a constant impression. Keep a healthy balance between casual and professional. Proper grammar, spelling, and punctuation inspire confidence —as does a consistent positive attitude!
- Understand that products and services alone will not help the growth of your business with social media. People respond to personality, interaction, and eye-catching graphics. It’s just as important to build and maintain a community atmosphere online as it is onsite.
- Enjoy the expert help and guidance of Brighter Copywriter. We’ll manage your campaign for you, providing remarkable weekly posts and removing the guesswork so that you can simply sit back and savor the results!
Going social makes business more personal.